Goals
Increase brand awareness and drive visitation by telling the story of Harrah’s Resort SoCal in a unique and memorable way that stays true to the Funner promise. Build on the success of previous years’ campaigns and strongly establish the first female mayor of Funner, CA.
Results
While we cannot share exact figures due to the nature of our business and federal regulations, this campaign resulted in a significant increase in property revenue, as well as growth of our database of new Caesars Rewards program customers. Additionally, the campaign directly increased engagements on social platforms, traditional advertising and digital media placements – boosting awareness for the Harrah’s Resort SoCal/Funner brand.
Budget
Total ROI exceeded the campaign’s $2M+ budget. We are unable to share the exact ROI as these figures are confidential per the nature of our business, but overall campaign goals were met and exceeded expectations.